A country of great beauty and an intriguing history, Morocco is barren in many parts, with its people exposed to harsh elements making it difficult for them to build a sustainable lifestyle.  

An idea began to form of how we could draw upon the abundant natural ingredients in Morocco to create an organic beauty brand that enhanced peoples' beauty and improved the lives of others. 

Ameera London works very closely with schools, charities, suppliers and co-operatives in Morocco to provide food, clothing and employment to help build and elevate its people.